Five Creative Ways of Marketing & Promoting a New Product

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Marketing is the heart and soul of a successful business enterprise. Markets are replete with new products coming in every day. However, only the ones with a rigorous and dynamic marketing strategy will likely prevail.

With almost 63% of the world’s population on the internet today, designing a hybrid marketing plan for a new product is essential. This plan should include classic marketing strategies like hosting physical events, banners, and billboards while utilizing social media and affiliate marketing.

Although marketing doesn’t mean a one-size-fits-all strategy for every product, and if you are marketing a new product or service in an area where competition is tough, it’s time to get back to the drawing board.

This is especially true if you’re settled in a dynamic city like California, considered one of the best states to register a new company. It’s interesting to note that more than 50 percent of Fortune 500 companies are also based in California.

1: Build Curiosity Via Social Media Marketing

Social media platforms like Facebook, Instagram, Twitter, Tiktok, Snapchat, etc., are great low-cost marketing tools. You can easily target millions of your audience through paid ads or affiliate marketing on these platforms.

However, before launching the product, set the tone of your product to create curiosity and engagement. A witty and playful ad campaign will keep your audience intrigued. Hire some influencers, run ads on social media, and give yourself adequate time to build anticipation by withholding crucial product details until the official reveal time. Here you can find the best social media management service.

Pro tip – In a city like California, finding a service that offers advertising material can be challenging, especially if you’re located in Anaheim, where display events aren’t common. An easier way to find exhibition material would be to look for display banners Anaheim CA on any popular search engine.

2: Host a Physical/Virtual Event

After the proper build-up, you can launch the product separately in physical and virtual space or have a hybrid plan. Even though your digital campaign should handle a virtual launch, an in-person launch offers a tangible experience for the audience.

Choose a trade show or exhibit that best suits your product to make the physical event successful. You can decorate the booth with display banners and standees too. You can also let the customers test the product and offer some rewards; let’s say the first five customers will have 10% off on their first order.

Displaying the product in a booth will allow the customers to test and experience the product in real life. Their feedback can be valuable for any amendments or improvements in the product.

3:  Target Audience

Before the product launch, conduct a market analysis to identify your target audience for the product. This data will help you develop the product’s features according to the customer’s expectations. Also, it is valuable information about promoting your product in the said demography.

However, locating your customers without understanding their buying habits won’t cut it for a successful marketing strategy. Instead, you have to know the audience more personally and study their buying patterns. For instance, is your product within budget for your target audience?

You must consider the average parent’s concerns and expectations if your product is for children. Knowing your customers’ buying power, habits, and lifestyle will benefit the product’s long-term sales.

4: Get Personal

Every successful product has a story to tell. Today marketing is all about establishing the right connection with the audience. The quickest way to connect is a personalized approach and a background story of the product. The story should be able to communicate with the audience at multiple levels.

Background stories develop a sense of belonging and attachment to the product and create customer loyalty. These stories show how relatable the product is to the customers. In a market of competing products, customer loyalty will drive your sales and establish the product on a strong footing.

You can introduce loyalty programs with rewards for the customers. It can be free shipping, a percentage discount, or exclusive previews of new products. All these strategies will ensure that the customers feel taken care of and return for more.

Moreover, a satisfied clientele is more at ease to refer the product to their family and friends, while word of mouth drives sales further and reaches more customers.

5: Invest in Customer Care/Services

Once the product is in the market, you must back it up with excellent customer care. These services will assist you in establishing a positive relationship with the customers since it reflects your concern regarding the experience and feedback of the customers.

Good customer service results in customer loyalty. It is essential for the customers to feel heard and acknowledged for a productive experience. Also, excellent customer service doesn’t require a huge investment either. Simple strategies like easy return policies and being available for complaints are mostly enough for a happy customer.

To Sum it up

A successful product entails a well-researched marketing strategy to make it a success. With multiple social media and marketing tools available, you can use more than one strategy to promote and reveal a new product or service.

At the same time, a people-driven marketing approach can be more engaging and have long-term advantages. Once customers are connected and content, the potential for the success of the product increases.