Cameron Chell, “Real-World Use Cases Demonstrating KODAKOne Platform’s Value”

Hear the word “blockchain” and we immediately think “bitcoin,” even though most of us may be uncertain how the technology works or how it has the potential to make our lives better, easier and even more secure.

Blockchain technology is a digital database containing information (such as records of financial transactions) that can be simultaneously used and shared within a large decentralized, publicly-accessible network.

That’s the dictionary definition—and it’s true that blockchain is at the heart of bitcoin and other virtual currencies—but its potential to affect other industries cannot be overestimated. Needless to say, the technology is gaining increased attention as its power and broader potential becomes better understood.  In fact, industries that at first glance may appear far removed from blockchain technology are seeing its positive impact.

Case in point: Los Angeles, California-based ICOx Innovations, which designs and builds blockchain economies for established brands. For one of their customers KODAKOne – blockchain is being used to protect the rights of image creators.

In partnership with RYDE Holding, , ICOx Innovations created a platform to help agencies and photographers protect their work, increase image sales and ensure they are compensated fairly.

The KODAKOne platform utilizes artificial intelligence powered web-crawler and image-recognition technology to offer photographers and rights-holders dependable and trustworthy online image-usage tracking. KODAKOne uses a positive and user-friendly approach to give rights infringers a simple step-by-step process to make it easy to license image usages retroactively. This avoids unnecessary legal disputes.

“Real-world use cases are critical to widespread adoption of blockchain and cryptocurrency solutions, and these early successes will pave the way for the broader rollout of the full KODAKOne platform,” said Cameron Chell, Chairman of ICOx Innovations. “We hope these accomplishments will serve as proof points for big brands curious about these technologies’ ability to improve their businesses and customers’ experiences.”

The technology has been successful in delivering real-world results. In fact, recently it was announced that the KODAKOne Image Rights Management Platform and the KODAKCoin cryptocurrency generated $1M in digital rights management since the Post-Licensing Portal component of the KODAKOne Platform went live in private beta in October 2018.

The beta platform is currently operational and being used by agencies including Blaublut Edition and Food Centrale, as well as numerous photographers, with multiple international customers in the pipeline for the next phase of deployment.

This may be just the beginning.

Cameron Chell believes the success of this management platform can be applied to many kinds of intellectual property such as personality rights, property rights, licensing rights, and brands.

“We’re here talking about a real-world problem that can be solved by blockchain technology. This is a great demonstration of how blockchain, corporate currencies and ICOx Innovations are here to provide real value.”

In the near future, other blockchain projects will be able to join the KODAKOne platform to protect their assets in a similar way. The KODAKOne platform is planned to be launched and fully operational in 2019.