Benefits of Using WhatsApp API for Your Business

The business landscape has changed a lot over the last decade. With evolving user behavior and inclination towards technology, the only way to stay in the market is to change accordingly and incorporate technological solutions in the mainstream of your business. WhatsApp, since its launch, has witnessed an increasing number of users and, with the launch of its business API, has made customer interaction easy and seamless for businesses!

Using WhatsApp Business API, you can interact with different message type and you can choose one of many available templates when sending messages to your users. For instance, as a merchant, you can inform your consumers about the availability of a product they have been looking for in your inventory. To make the most of it, businesses often prefer the use of software like TabON Digital to manage their WhatsApp Business API which adds many smart features to it and makes it simpler to manage.

Why Use WhatsApp API?

• Better Customer Interaction

Answer this: When was the last time you received a message via SMS and actually read it? Even you, as a daily user, know that the answer is probably ages ago! Using WhatsApp Business API, you can interact with your users through WhatsApp and impressing your consumers with a digitally smarter approach.

• No Block or Report Buttons

Messages sent through WhatsApp Business API cannot be reported or blocked which gives you the freedom to interact with your consumers seamlessly. There are manual checks to make sure that the information shared using the platform contains only relevant information and is not merely spam. With richer and more customized messaging experience, your business receives better conversions and ROI.

• Helps In Marketing Campaigns

There is easy-to-use software like TabON Digital that can easily be installed at POS of your business and can be used to serve your business better than the default features of WhatsApp API. The contact information of your consumers can be used for organizing campaigns, launching new products, and awarding loyalty of your consumers.

• Chatbots – Automated Replies

Using WhatsApp Business API, you can reply to your consumers using chatbots by customized messages informing them of their ticket status, delivery update, and such others. You can mobilize and motivate your users in a more conversational tone via WhatsApp. This not only improves your customer experience but also makes it easier to interact and receive feedback from your consumers.

WhatsApp Business API has many such benefits that can help you reach to a wider audience without interruptions. Using WhatsApp Business API through software like TabON Digital helps you to automate tasks, reach to a wider audience, launch campaigns, and much more. You can also create Highly Structured Message (HSM) templates that help you to grab instant attention of your customers.

TabON is an e-billing software that helps you send digital bills to your customers via emails, WhatsApp, etc. You can also use it for managing WhatsApp Business API, extracting leads, launching campaigns, creating analytics reports, and much more!

Author Bio

Aditya has been working as a digital marketing expert and consultant for over 10 years. He has seen the world of internet marketing evolve from it’s infancy and has a strong grip on techniques and concepts that helps him provide the strongest solutions that provides measurable results. He lives & breathes marketing and likes to research and stay upto date on latest developments and techniques which makes him one of the best marketers around. Besides marketing, Adi likes to travel and spend quality time with friends and families and participates actively in adventure sports.