Basics of Website Design for SMBs in the Central Coast

The Central Coast has the characteristics of a peri-urban region. This city is the second-largest in New South Wales. It comprises a network of towns where you can find small and medium businesses. 

Over nine in ten Australian businesses consist of small businesses. They make up about 33 per cent of the nation’s GDP. An effective website is a great way for small and medium businesses to expand their outreach. You can create such appealing websites by adding some basic engaging elements to your website design Central Coast. 

The following are such basics of website designs for SMBs in the Central Coast: 

User-Friendly Navigation Bar

The digital activation of small and medium businesses in the Central Coast has been three times lower than the state’s average. SMBs are now looking to shift their strategies to remain stable. An organised website can help to draw in your target audience. A user-friendly navigation bar ensures that your website is well-organised.

It allows your users to access and engage with your website smoothly. In this way, they engage more with your web pages and know your services or products. Make sure to place a navigation bar on every page towards the top. Organise the drop-downs efficiently to allow users to navigate easily.

Engaging About Us Section 

The Central Coast has a population of about 327,736. To ensure that you bring in your target audience, you need to build their trust. An About Us page is a great way to introduce your small or medium business to the people. 

Use the page to tell your story. Users want to know more about your business before purchasing your products or services. Add good quality and relevant images; many SMBs fail to understand the value of an About Us page. Ensure to make it engaging to connect with your potential customers. 

Blog Page 

You may assume that blogs are only for large companies. However, small and medium businesses can also utilise blogs to establish a relationship with their customers. You can also bring in more potential clients by making your blogs relevant and helpful.

Make sure to incorporate the following on your blog page:

• Eye-catchy title
• Feature image
• Visual data representation
• Effective typography
• Complementing colour schemes

Well-written and relevant posts establish your business to be knowledgeable and trustworthy. You can also curate your blog posts according to your marketing strategy to bring new clients.

Good Search Engine Optimisation

Central Coast has a total of 24,546 registered businesses. You have to ensure that your small or medium business does not disappear amidst the high competition. By including SEO in your website design in the Central Coast, you can ensure the visibility of your website. 

SEO practices can help your website to rank higher in the Search Engine Results Page (SERP). It allows your target audience to be aware of your business.

Some of the key SEO practices include:

• Optimised URL
• Keywords
• Title tags
• Internal links

Contact Us Page

SMBs may skip having a separate Contact Us page. It makes it difficult for the users to reach out to you. Make sure to have a clear and separate Contact Us page.

You have to include the following details clearly:

• Business name
• Physical address
• Phone number
• Email ID

To ensure that your small or medium business thrives in the Central Coast, build an effective website. It is essential to include the above basics in your website design. Your brand becomes much more visible and appealing.