Artificial Intelligence and Internet Marketing

Ever wondered why your YouTube playlist is so accurate or why Facebook’s and Instagram’s Ads are so close to showing you the things you want to buy? The answer is quite simple: they use AI and, more specifically, machine learning and deep learning in order to make these predictions. If you need machine learning in your app, check out Spell model serving.

The truth is that Artificial Intelligence is becoming more intelligent than ever. With the progress of the technology, it becomes easier for it to learn and predict things that might happen.

The good news is that it helps lots of scientists and engineers build the perfect world, a world we’ve always dreamt of. However, the bad news is that we don’t know the final destination, or, in other words, how intelligent the machines will become and what might happen in the future. Until then, we know one thing for sure: AI has changed our lives and the majority of people seem to love it on the other hand, technology aspirants who understand the demand have started learning the skill through Artificial Intelligence course Online offered by reputed Institutes.

With the new disease (COVID-19), people have started to panic. Nobody was ready for this, especially the medical system and economy. Meanwhile, scientists started to work on the vaccine and people from the IT sector developed apps using AI to track the infected people. After almost a year, the vaccine was discovered with the use of Artificial Intelligence, too. Therefore, the benefits of AI are numerous.

Besides that, the technology’s fast development led to the creation of new jobs, such as AI specialist, Internet Marketer, web developer. All of them specialize in different fields and maybe the most vast fields of jobs are the Internet Marketing and the web development ones. 

When it comes to Internet Marketing, there are lots of new jobs created with the direct or indirect help of AI. All of them are new, which means they haven’t existed 40 years ago, for example. 

2020 has transformed life as we know it, especially face-to-face communication and physical gathering. A lot of companies struggle to represent their new products to the audience in the way it was before. 

Fortunately, the technologies in the field of digital marketing develop very fast and businesses can rely on the new alternative – virtual showrooms. These showrooms include digitally created environment with images of the products, 3D models, multi- media information and live interaction.  

With virtual showroom, brands can advertise their products to a global audience to gain attention, increase sales, and enjoy other associated perks. In fact, virtual showrooms and brand launches have benefits that go beyond face-to-face launches. 

SEO specialist is just one of them. The specialists in this field work in order to rank on Google’s first page, organically (naturally). The higher a site ranks, the more traffic it has and, in theory, it has more new customers and it generates more revenue.

For this to happen, these specialists need to take into consideration and apply Google’s principles and ranking factors. A good example of this would be the site’s loading speed, which needs to be under 2 seconds. That’s because the users don’t have the time to wait for a site to load and they become angry. Google will not, somewhere in the future, rank the sites which have a slow load speed. 

Another job was created specifically for Facebook advertisers. There are two ways of generating traffic on Facebook: the organic one and the paid one. You have to remember that Facebook is still a business and its goal is to generate money. Therefore, it’s very hard to still acquire some organic likes, comments or traffic on this platform. On Instagram, too. The best way of doing this is through paid ads.

Google Ads specialists focus on bringing relevant traffic to their sites and generate profit for their clients by using PPC (Pay Per Click). Using PPC strategies is a nice way to bring profit, however, it tends to be pricey (in fact, very pricey) in comparison to SEO. While you don’t pay Google for backlinks, you have to pay this corporation for showing your ads.

Another type of marketing strategy is the email marketing one. Almost every user of Google has an email address and, therefore, an inbox. Once you sign up on a platform, they do have your information and they’re totally going to use it by spamming you to death with their services, products and/ or offers by using emails. 

A full-stack marketer is the one who excels in all the above mentioned fields. While it’s almost impossible to be good in so many different fields at once, some people did it.

In conclusion, Artificial Intelligence goes hand in hand with Internet Marketing, helping the second one evolve. Lots of jobs were created with the use of AI and the COVID disease will be beaten with AI’s help. While we don’t know yet the outcome, as we don’t have all the data to form a perspective, we can still enjoy the way in which AI benefits us all. Start exploring all the possibilities that AI has to offer you by using Auxilio!