Apps That Can Increase Your Solar Sales 

Nowadays, everything is happening online. If you’re not creating content, then you’re probably out of the loop when it comes to taking up mental space in the heads of your customers. Reaching a wide audience has never been easier, and you can do it much easier compared to a few decades ago. 

Back in the early 2000s, the only way to reach people was through TV and buying an advertisement in peak watch times. However, you had no clue about how many people would see it. Another method was using copy in newspapers and magazines. Click here to read more. 

Again, you had absolutely zero ideas about the demographics of the people that we’re reading your adverts. Luckily, technology got added into the mix, and everything started to happen online. Now, if you have a website, you have everything you need to create a successful business. 

You only need to master a couple of apps that could help boost your sales. Additionally, you can pay for ads to run, which will increase engagement, create a larger audience, and increase your conversion rate. When it comes to solar panels, these apps will feel like a sunny day.  

Facebook 

This is the largest social media app in the world. Everyone and their grandmother have a Facebook account, and it has never been easier to sell on the platform. There are numerous ways to do it, and the main difference is between organic and paid traffic. 

If you’re looking for organic traffic, the best way to do it is to join groups that coincide with your niche. Since your primary target is solar panels, then everything having to do with renewable energy, living off the grid, digital nomads, and going back to nature will have a massive impact. 

Creating posts and sharing them in the group will make you an authority, and people will turn to you whenever they have questions. You can visit solargraf.com for more info. After you receive a couple of the same questions, you can create FAQ pages on your website and direct people to read more. 

Of course, this is a method that takes a lot of time, energy, and effort. An easier way to gain conversions would be by using paid ads that will show up directly in the news feed of your target audience. You can sort by demographics and interests, which will make it much easier to know how your campaign is doing. Another easy way to reach people is by direct ads in Messenger, which is the chat platform of the app.  

Instagram 

This is the second-largest social media app, and the primary audience is a bit younger compared to Facebook. Both of them are made by the same company called Meta, but they’re completely different. On Instagram, the best thing to do is create a profile for your intended services and try building up an audience. 

By sharing value, people are going to turn to your profile and give you a follow. Eventually, you’re going to rise as an expert in your niche. Another thing that helps here is contacting micro and macro-influencers. 

These are people who already have a large following, and they work together with brands to promote specific products. Micro-influencers have a following that’s smaller than 10 000, but they have a much higher engagement rate with their followers. 

Plus, they’re more trusting, and they’re often better if you’re just starting out. Macro influencers have a very large following, and they’re usually colder with their audience since there’s not as much interaction and engagement. 

Additionally, there’s the option to promote posts between stories and posts. If you’re targeting a specific niche, a single click can lead users to your websites, and you can also use promotional campaigns.  

YouTube 

This is the biggest video search app in the world. Whenever you need an answer to a question, you go to Google. If you want to see something in action, then you go to YouTube. This platform is video-only, and there’s a lot of power in that. Here, you can start a channel and create content about solar panels how they can be used, repaired, or maintained. 

It takes time to find out how to create good content, and the learning curve is quite steep. You can also add testimonials from your happy clients, which is going to give out a social credential for your company or small business. Click on this link to find out more. 

Furthermore, you can also pay for ads that show up on other people’s videos and try to collaborate with famous YouTubers in your niche. For example, if there’s someone who has a million views on their videos about renewable energy or living off the grid, you can send them a free panel to review. Their honest review will bring in a lot of new eyes to your brand, which could skyrocket your sales.  

Finally, it’s important to remember that all of these platforms work together. If you’re creating long-form content for YouTube, you can share the same thing on Instagram and Facebook. You’ll be hitting three birds with one stone. 

Modern success is measured by your ability to stand out from the crowd when it comes to social media, and investing time into learning them will be the best choice you ever make. Using paid ads will make it even easier, but it all depends on how much you’re willing to invest during the process.