5 Amazon Marketing Tips: Master the Art of Selling Online

Amazon is such a large and dominant eCommerce platform that special marketing tactics have started to be developed by sellers on the site.

Here are some of the most useful basic tips for people that want to find success selling products on the eCommerce behemoth. 

1. Focus on SEO

Search Engine Optimization – commonly known as SEO – is the practice of creating and altering web content to improve a website’s performance on search engines with target audiences. To conduct SEO properly, a great deal of market research must be conducted to ascertain the keywords and content that audience members will be searching for. A massive percentage of eCommerce web traffic is directed through search engines, like Google. 

2. Develop Video Content 

Video content – hosted on Amazon itself and social media platforms – can help to demonstrate products and build hype around them. Video content comes in many forms. All video content should be high quality, informative, and entertaining in some way. Companies like NuancedMedia.com can help Amazon sellers develop effective video content. Many Amazon sellers invest in influencer relationships, which can be extremely fruitful. Influencers can speak directly to their audiences, which are often extremely interest-defined groups. 

Video content should be posted with metadata included to increase the search engine performance it can achieve. 

3. Use Affiliate Links 

Affiliate links can be powerful tools for marketing products and pages hosted on Amazon. An affiliate link is a link hosted on an external website that leads to an Amazon page. Amazon – or the individual seller – will pay the external site owners a small commission for every sale made, thanks to somebody following one of these affiliate links. Affiliate links are a great way of driving natural traffic and taking aim squarely at target audiences. Some of the most successful affiliate link hosting sites also contain useful news and review content that makes them easy to find and highly trustworthy. Invest wisely in the distribution of affiliate links. 

4. Think Long-Term Strategy 

Micro optimization is all well and good, but it is best to think about sorting out marketing basics in the long term if you want to achieve your strategic sales goals. If you want to succeed at all on Amazon, you are going to have to become familiar with the basics of online marketing. 

5. Engage with Amazon Ads 

Because Amazon is such an immensely dominant force in the world of eCommerce, it has been able to set up a very effective and highly lucrative internal advertising system. Paying some money towards Amazon advertising will help to ensure that your sponsored products appear at the top of searches made by your target audiences. Interestingly, Amazon ads appear very naturally in the search results a consumer will receive on the site. This is unlike sponsored pages on Google, which appear as obviously separate results that are clearly marked. While this is a little underhanded by Amazon, it is also great news for sellers because some people can be put off by obvious advertisements.