9 Tips to Make Your Marketing Gimmicks More Innovative

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Marketing is the essence of every business. It is the one function in a company that has the power to make or break it. 

Marketing strategies ensure a platform for products and services to attract potential buyers, steering the business to unprecedented heights. However, even the best marketing strategies and tactics can become monotonous and lose their sheen over time. What worked for your business pre-pandemic might not yield the same results anymore. Similarly, what was driving your sales a few months ago might not be as effective now. Consumer buying habits and purchase patterns keep shifting.

And why should your marketing gimmicks stay the same when the marketing world is evolving with short-form video content and new platforms like Metaverse?

So, if you’re stuck in a marketing rut and are looking for ways to make your marketing gimmicks more innovative, here are a few tips to get you started:

1. Portray Your Growth 

Stakeholders and customers want to see that you are growing as a company. They want to know that you are keeping up with the times and expanding your reach. It builds trust and boosts confidence in your brand. So, don’t be afraid to show off your growth and development plans. A proven and effective way to do this is by transforming your dull and ordinary business report into an engaging and visually appealing infographic. There are annual report designers you can utilize for this purpose. 

By exhibiting your growth and performance, you can attract investors, satisfy shareholders, and expand your customer pool. So, whether you’re creating annual reports or developing advertisement strategies, show your growth to win over your stakeholders. 

2. Think Local

In these times of globalization, it’s easy to forget the importance of thinking local. But, if you want your marketing strategies to be truly innovative, you need to consider what will resonate with your target audience locally. 

It could be as simple as using local language in your ad copy or creating a marketing campaign specific to a local event or holiday. The key is to make your target audience feel seen and heard. For instance, if you’re a food company, you could partner with a local farmer’s market or host a cooking demonstration using ingredients sourced from the area. It’ll make your brand more relatable and trustworthy.

3. Go Live

Live streaming is one of the most popular trends right now, and for a good reason. It’s a practical way to connect with your audience in real-time and create an engaging experience. You can use live streaming to drive sales, give customers a behind-the-scenes look at your company, host Q&As, or even launch a new product. The possibilities are endless. And since live streaming is still a relatively new concept, you’ll be able to give your brand a competitive edge.

4. Get Personal

In a world where we’re continually bombarded with generic and impersonal ads, getting personal with your marketing can make a big impact. It expresses that you care about your customers and are willing to go the extra mile to connect with them. You can achieve the desired results by creating custom-made products or offering a personalized experience on your website or app. 

You can also generate customer personas to understand your target audience and what they’re looking for in your brand.

5. Leverage User-Generated Content

Make use of the content that your customers are already creating. User-generated content (UGC) is a great way to connect with your audience and develop a sense of community. You can use UGC by featuring customer testimonials and reviews or even hosting contests and giveaways. 

Most loyal customers at times come up with excellent ideas and posts. The best platforms to leverage UGC are social media platforms like Instagram, Facebook, and Twitter.

6. Use Influencer Marketing

Now is the time to start if you’re not working with influencers yet. Influencer marketing is the big fish in the pond right now, and it’s not showing any signs of slowing down. It’s an effective way to reach a larger audience and connect with potential customers. 

And since influencers already have a large audience, it’ll save you time and money on marketing efforts. Depending on your product and services, you can work with macro-influencers, micro-influencers, or even nano-influencers. The key is to find influencers who align with your brand and have a relevant audience.

7. Event Marketing

Event marketing is a great way to connect with your target audience and create an unforgettable experience. It’s also an excellent opportunity to foster relationships with other businesses. You can use event marketing to launch a new product, host a workshop, or even throw a party. 

When planning an event, keep your target audience in mind and choose a location that’s easily accessible. You should also promote the event through social media and other channels.

8. TikTok Isn’t for Marketing

TikTok may be a popular social media platform, but that doesn’t mean it’s an effective marketing tool. The platform is known for its fun content – the opposite of what most businesses seek to achieve. TikTok is also geared towards a younger audience, which may not be your target market. 

And lastly, the algorithm is constantly changing, so gaining traction and growing your following is tricky. If you’re looking to market your business, TikTok is not the way to go. Pick Facebook, Twitter, or Instagram instead.

9. Adapt to Conversational Copywriting

How people communicate has changed dramatically over the years and will only continue to evolve. So, your marketing strategy needs to adapt as well. One way to do this is by using conversational copywriting. It means writing in a way that sounds like how people speak. 

It makes your copy more relatable and easier to understand. It also helps you connect with your audience on a deeper level. So, instead of stating facts right at the start, start by asking a question or using a story.

Conclusion

The marketing landscape is constantly changing, so staying on top of the latest trends is essential. The time when traditional emails with lengthy paragraphs would suffice is gone. You must be more innovative with your marketing gimmicks and strategies to stay ahead of the curve. Luckily, the new ways are more fun and effective, yielding faster and more lucrative results. So, don’t be afraid to try something new.