7 Lessons to Learn From Successful Digital Marketers

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The current era of marketing is all about modernization and willingness to adopt new concepts and technologies. This drastic change has completely transformed the face of marketing. From those large hoarding and billboards of the past, the whole concept has transformed into digital marketing in the recent years. The new ideas generally don’t come with a tool kit and it takes people years to fully understand and effectively implement them to draw success. Such ideas are a result of years of mistakes that eventually gave birth to new creative and innovative ways to make a strategy work. The years of hard work produce the right strategies that help your brand make a name for itself.

There is no short-cut to success and you need proper guidance from the seasoned mentors and the industry leaders to help you make a name for your brand in the business world. Especially, when you are marketing to millennials, it becomes ever so important to come up with the right pitches and create needs for your audience through your digital marketing strategies that eventually lead to sales. 

Some of the world’s leading digital marketing experts spill the beans every now and then on social media and on public speaking events. They have a great advice to share with the new entrants who can use these tips and tricks to enhance their online presence and increase lead generation.

Let’s take a look at what the following seven digital marketing gurus have to say about how to take the marketing game to the next level.

1. Joe Pulizzi and Newt Barrett – Word-of-Mouth

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“Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.”

Whether you’re talking about the offline marketing or the digital one, there is no doubt that word-of-mouth marketing is always part of the trend. You need people to talk about your brand and there is no better place than social media to spread the word about your brand. If you’re not using social media to spread the word about your products and services, you’re bound to fail in today’s world. The social media discussions about your products or brands is what will get you introduced to a bigger number of audience and potential buyers.

2. Neil Patel – Focus on Growth Frameworks

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“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.”

The very phenomenon of success in digital marketing is not just a one-day triumph, rather it is the long-term growth that matters the most. The most successful brands always focus on the long-term strategies to keep hold of their top rank in the business world. When it comes to digital marketing of your brand, your top goal should be to devise a growth framework so that you incorporate sustainable growth to your business. It’s all about consistent efforts and adapting to the changing demographics of the business world. After all, Rome wasn’t built in a day!

3. Ann Handley – Focus on Quality of Content

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“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”

This is a very good point because you just can’t make the readers to go through your content and give you a sale. Even if you’re living in a perfect world, your content should have the power and the top quality to inspire your visitors. All the people you reach through your content are your potential buyers, but if your content doesn’t have an effect on their buying decision, then half the battle is lost already. Your content should offer them answers to their questions and take them on an inspiring journey. If you look at your content as a sales funnel, you’re never going to make it big. A top quality content includes solutions to the problems through well-written phrases, well-synchronized images and infographics, and videos that offer answers to the questions. In simple words, inspire readers to your content and leave your content do the marketing for you by building trust and respect with the readers. 

4. Chris Brogan – Build Reputation

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“Marketers need to build digital relationships and reputation before closing a sale.”

A brand with a great reputation is always bound to succeed in the long run. There is no question about the importance of reputation in attaining success in the world of digital marketing. As a brand, it is your duty to build a relationship with your customers that creates trust and inspires their buying decisions. Whenever they find your product that matches their needs, they will spend little time in thinking about its pros and cons once you have developed their reputation with them. There are many brands in the world that have failed on this very count. They only believe in numbers and aggressively pursue sales, which give their customers a second-fiddle role. This is where they mostly write their failure stories. However, a drastic change in their approach towards building reputation with customers can do wonders for such brands. Once they put their customers on top of their marketing and sales strategies, their chances of reviving their odds get a world of good. 

5. Beth Comstock – Flaunt Your Command

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“You can’t sell anything if you can’t tell anything.”

When it comes to sales, the most important aspect is how you pitch your customers. The better product knowledge always allows the brands to attract sales. When it comes to digital marketing, especially content-based marketing, it is your storytelling style that makes a huge difference. If you’re authoritative on your subject, more people are going to trust your words. By flaunting your command on the subject, you inspire people to believe your words and eventually result in an increased number of sales. It is one of the basic components of communication skills that you should have a way of telling people the stuff about your products, services, pitches, etc. If you compose a blog about different aspects of a product, you should have all the required information about its pros and cons. If you know the problem, only then you would be able to provide the solution. This is where you can stamp your authority in the minds of your readers or viewers. 

6. Brian Clark – Educate Them

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“The paradox is the more info you give away, the more people will buy what you have to give.”

One of the best ways of making an impact in the minds of your potential buyers is by educating them to the optimum level. Your content, including blogs, videos, social media posts, etc., should be able to deliver relevant and authentic information to the readers and viewers. They will gradually build trust in your words and will eventually be on customers’ side of your audience. 

The goal here is to educate them and not just ask them to purchase your products. You offer them the expert advice that they are searching for on the Internet. Once your ways meet, your content should be able to answer those questions in their minds like a mentor. As soon as they find that authority in your tone and pitch, they are bound to dance to your tunes. 

7. Guy Kawasaki –Outsource

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“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”

This comes as one of the critical decisions you would make as a decision maker in a business. You have the options of either hiring a team of digital marketing professionals in your company or you can outsource the job to the bunch of professionals. Both options have their own set of positives and negatives. However, in the modern times, a shift has been observed within the top companies that they most resort to outsource some of their operations to focus more on their core operations. The same is the case with digital marketing. Once you decide to hire a company with professionals whose core business is marketing a brand, you know you can turn your focus to other key aspects of your business. 

Conclusion

In a nutshell, the aforementioned ways are seven of the plethora of lessons that can be learnt from successful digital marketers. You must learn from their experiences and mistakes, pick up their suggestions and marketing jewels, and boost up your reach in digital world. However, as mentioned before, it must be made sure that you apply it to your business in a way that it complements it and does not take you away from the essence of your business ideology. If you fail to implement this basic rule, it will lose you your customers and the integrity you have worked so hard to build right from the scratch. The focus should be on the provision of top quality content, building trust and reputation, offering solutions to your audience, and building a long-term relationship with your customers. This would help you in ensuring a sustainable growth in your sales in a long run.