7 Factors for Improving SEO

It’s no secret that Google is constantly working on enhancing user performance by tweaking its algorithm. No matter your plan, SEO should remain a core aspect of your digital strategy, and it is absolutely important to keep up with the changing norms, practices and trends. SEO, or Search Engine Optimization, is about keywords, traffic and ranking, but the actual strategies depend largely on the current landscape. When you compare SEO services Singapore, you have to check their stand on these trends.

In this post, we are discussing more on the seven factors that may come in handy for improving SEO and how your brand can make the most of it. 

1. Know your audience

Your target audience still remains the most critical component for online marketing, and their location, choices, preferences and other aspects rule the plan for SEO. If you haven’t figured out how you can use SEO to cater to the targeted customers, you should seek professional expertise from an agency that specializes in marketing for your region.

2. Content is still the king

SEO relies on content, and there is no way you can skip the need for quality, fresh and relevant content. From link building to organic blog posts on the website, content will remain the foremost aspect of effective SEO, and you need to spend on the best writers you can find.

3. For the mobile

More than half of all internet searches are initiated on mobile devices, and you have to consider that factor for SEO. Make sure that your website is optimized and tested for all screen sizes and all the on-page SEO elements are in place. Mobile websites need to be extremely customized, so as to deliver the best user experience.

Recommended: SEO: The Beginner’s Guide to Search Engine Optimization

4. Make way for voice search

Google is encouraging and focusing more on voice search, which means that people are going to use more of long tail keywords, conversational phrases and terms. Ensure that your SEO plan doesn’t focus entirely on simple keywords and the contents must be written accordingly.

5. Video contents for the future

While text content is still necessary for effective SEO, the focus is likely to shift towards video contents. In fact, videos are being used by brands extensively to enhance their branding process, and that has changed the approach for SEO, as well. Video contents are easy to share and often help in gaining more of organic traffic.

6. Combining with social media

SEO and social media are connected in many ways. When your brand finds mention on social media and relevant websites, it encourages people to visit your website, and that only enhances the SEO process. Ensure that social media content is optimized for SEO and vice versa.

7. Write for people, and not search engines

Yes, the purpose of SEO is to please Google and other search engines like Yahoo and Bing, but you have to understand that you are writing for people. If you are good with content and deliver in line with what people are searching for, your website will be rewarded automatically. Spamming content for keywords, phrases is the worst thing you can do. 

Other aspects to consider

If you are spending on SEO, make sure that you are well-aware of the changing trends and recent Google updates. Google is just trying to enhance user experience, and therefore, the process often means filtering websites. As long as you remain true to the guidelines and have a fair idea of how trends are evolving, working on SEO doesn’t have to be a hard thing. Think of SEO as a means of branding and incorporate it as a part of your online marketing plan for the long term.

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