7 Benefits of Doing Your Website’s SEO Right in 2022

A digital marketing newbie or a seasoned veteran, everyone needs to be constantly reminded of the benefits of SEO, especially now. This is why we explore seven significant SEO advantages for your website before discussing the widely discussed, how-to aspect of it in another article. 

Benefits of Doing SEO for Your Website

We are reporting from a digitally charged era – the era of the metaverse; of 5G, advanced cloud processing, artificial intelligence, and augmented reality. The pandemic-induced e-commerce has only quickened our landing in the virtual universe. 

The situation necessitates, more than before, that you develop an SEO strategy to grow your online presence and be recognized in the hubbub of more than a million similar online voices screaming to be heard. 

How can your website benefit from an effective SEO strategy in 2022? Here it is:

1. Increase Organic Internet Searchability and High-Quality Web Traffic 

SEO convinces search engines to recommend your content to specific, interest-based segments of users as the best answer to their queries. To put it in other words, SEO pushes your website towards organic internet visibility – your website shows on the first Search Engine Result Page when a query is made on the search engine by a user looking for what you have to offer. 

What does this lead to? Increased organic website traffic and, possibly, conversions. 

2. A High-Quality SEO Strategy Delivers Impressive ROI 

When running an online marketing campaign, it is essential to evaluate the Return on Investment it delivers. If you can maximize ROI and retain it long-term, you call your marketing campaign a success. 

How does SEO fit in a conversation about ROI? Trust me when I say if you have developed a top-notch SEO strategy, impressive ROI will gradually come through. You are more likely to receive all the traffic if you are ranked on top of the first SERP because 75% of the users do not even go past the first SERP. Also, leads coming through search engines organically have a conversion rate as high as 14.6%. The compound effect of it comes as an increased ROI. 

3. A higher ranking on the SERP indicates Website Credibility 

Google is known to have consistently delivered a high-quality search experience, which is why the word Google itself is often generically used to mean ‘search engine.’ Its popularity amongst its 4 billion users worldwide adds to its credibility. Here’s what its credibility can mean for your website. 

Your website’s credibility is mostly unquestionably assumed if you are ranked on Google’s first result page against a query. Most users who use Google know that Google has ranked a website based on its stringent ranking factors, so Google can not be wrong. 

4. SEO provides Uninterrupted Promotion

Search Engine Optimization strategy is a small investment of time and patience that goes a long way. Unlike paid campaigns, SEO does not put you on a budget, so you do not have to fidget at the night that the budget would deplete, and the promotion would stop.

Once you have ranked organically on the first Search Engine Result Page, your listing would stay there day in and day out free of cost. About 52% of the world population scattered over different time zones uses Google at different times of the day. If you are organically ranked, you do not have to scream for these people’s attention; they will reach you effortlessly at any time of the day. 

5. A carefully Developed SEO Strategy Targets the Entire Marketing Funnel 

If you are reading this post, I will take the liberty of assuming that you are familiar with the concept of a marketing funnel, through which a lead falls and transits to a convert if the marketing strategy has enough push. 

That push is propelled by content marketing (driven by SEO). An effective content strategy is hyper-targeted and consumer-focused. It includes a variety of content types that target people in the different stages of the marketing funnel to convince them to avail themselves of your services. To put it precisely, if you do your SEO right, you are catering to people who are at the top of the marketing, the middle, and also the bottom. 

6. SEO Enhances User Experience 

Would you hang around a blank screen as the website you are trying to access loads leisurely and slowly? Well, many pieces of research point that you won’t. 38% of users leave a website if its loading time exceeds 4 seconds (for me, it’s 2 seconds). It’s all about user experience today.

Users expect their queries to be resolved within moments without the bombardment of pop-ups and mobile incompatibility interrupting their experience. 

User experience is one of the key ranking factors for Google. If you optimize the users’ experience, Google will be convinced of your value; but, if your site has a high bounce rate, you will have to make peace with a low ranking. 

Search Engine Optimization enhances the user experience. 

7. SEO is a Long-Term Marketing Strategy

As we have said before, unlike a paid advertisement, it takes time for SEO to reap results. The results resonate with how much budget, effort, and time you have spent crafting and implementing your SEO roadmap strategy, but it’s unrealistic to expect immediate results. If someone tells you otherwise, being around them can hurt your business. 

Implementing an effective SEO strategy is time-taking – creating well-thought content, on-page optimization, learning broad core algorithm updates of google. But once you have done that, SEO gives tremendous results in the first year, and the results double overtime as the years pass. It’s a marketing strategy that gives impressive long-term returns. 

With its multifaceted range of benefits and permanent results, it’s safe to say that SEO and content marketing is the best marketing strategy.