6 Strategies to Develop a Stronger Brand Image

First impressions matter, especially when it comes to your brand. Your brand image determines how customers feel about your company, even if they’ve never worked with you before. Having a strong brand image can ensure that current and potential clients know exactly what you stand for. If you feel like your brand image needs to be more cohesive, here are six strategies to help develop a stronger brand image. 

1. Understand Your Target Audience 

When developing your brand image, you must keep in mind the people that will be interacting with your brand. Demographic information can help you flesh out a brand image that speaks to your target audience. If you are targeting a younger demographic, it would help to have a brand image that’s in line with modern aesthetics rather than older trends.

Your target audience will determine the path of your brand image. Unlike brand identity, brand image is how the public perceives your business. Finding an audience that will understand your brand image will help strengthen your business. 

2. Figure Out Your Audience Needs

Once you understand the audience you are targeting, the next step in building a stronger brand image is figuring out what they need from your business. The needs of the audience you’re serving can help direct your brand image. If your audience needs help in the tech sector, for example, your brand should have a more modern feel that’s in line with other major tech businesses. 

3. Determine Your Business Values 

Your brand image should encapsulate your business values. Every business should be built on a couple of main values. Some businesses make sure that they are doing everything they can to be sustainable. While others focus on working with their community. Your business values will spill over into your larger marketing and advertising campaigns as well. 

A business that works in the corporate landscape will create a brand in line with corporate culture. You may include images of people working in office spaces and getting along at after-work happy hours. Or if your business values community activism, your brand can have images of employees getting out and giving back. You can reflect these values with your fonts, logos, and overall marketing strategy to create a cohesive and strong brand image. 

4. Showcase Your Value Proposition 

The overall goal of your brand image is to show customers why they should work with you. What is it about the messaging that makes consumers trust you with their business? Your brand image can be the key to showcasing the value that you add to those that choose to work with you. 

Your value proposition can be a business statement that shows exactly what your business does. It can also be more nuanced than that. You can show customers the experience they’ll gain by working with your company. 

Your brand image can reflect this by showing your value proposition. If you want people to work with you for a clean-cut and professional experience, your brand can reflect that. Or, if you’re looking to be a partner that values fun or relaxed energy, consumers should be able to know that from your brand. In the end, it’s up to the consumer, but showing your value proposition will support a stronger brand identity. 

5. Map Out Your Business Goals 

Creating a brand image for the sake of having a brand image will not come out with a strong result. You must have goals in mind when strengthening your brand image. Coming up with short-term and long-term goals will help you figure out exactly what you want to accomplish with your brand image. A short-term goal can be brand recognition while a long-term goal can be using your brand image to bring in new customers.

6. Develop Consistent Messaging

A strong brand image is consistent. If you keep changing your logo or sending out mixed messaging in your advertising, it can throw off your public viewers. Developing consistent messaging and sticking to it can be a difficult part of creating your brand image. 

When strengthening your brand image it is beneficial to work with a specialized branding partner. Working with a team of branding experts (like Anyday, for example) ensures that you are taking all of the right steps to build a strong brand image for your business. You will be able to convey your values and desired goals to your dedicated team of experts. They’ll then come up with solutions to build out a brand identity and image for your business.

Conclusion 

Creating a strong brand image takes time. But once you figure out a cohesive and consistent image, you’ll be able to create a strong brand that people will seek out on their own. Your brand is what people talk about, so take the time to work with a team to make a brand image you are proud to represent.