5 Things Every Brand Must Have on its Website

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First impressions are often the last. You treat your customers nicely, and they’ll likely return to you. That’s what happens in the business world. However, with the emergence of e-commerce platforms, businesses today put their best foot forward through their website homepage – the place where customers land. 

Your website establishes their opinion of you; after all, it’s the first thing that is noticed by the audience. According to a survey, 88% of the people responded that after a bad experience, they’re less likely to return to that website. Therefore, your digital impression has a powerful impact on your sales. 

Whether you’re worried about brand recognition or brand loyalty, a user-friendly website leads to a successful business. If you’re tight on budget, you can hire a professional digital agency to create a website that ensures client acquisition. 

What should you exactly include on your webpage? A compelling communication with Melinda Bak helped us analyze the elements you must include in your webpage. 

1. Captivating Display 

As the first thing your customers see, the homepage must feature an eye-catching layout. Depending on how well you represent the display of your webpage, it determines how many virtual users are willing to surf through your online site. 

Initially, it doesn’t matter how good your products and services are. If your display isn’t appealing, no one will want to conduct business or buy anything online from your brand. 

So get creative with your displays! You can make your webpage better by organizing everything properly – add more color and fonts in different sizes. You can also add pictures as visuals are likely to grab the attention of potential online customers more effectively visually. 

2. High-Grade Content 

An attractive webpage display surely attains customer attention through its appeal. Nonetheless, it is not a permanent strategy to make the customers stay on your webpage for long since their attention spans have reduced to almost 8 seconds. 

When it comes to spike interest of customers, it is essential to provide them a good user experience via high-quality content. The reason why having great content is important is because it is one of the ways that can help you get one step ahead of your competition. 

Good content contains all the relevant information about your product. Tell them how your brand can add value to their lives. 

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The more authentic, updated, and expertly written your webpage content is, the more reliable your site becomes. It can lead to organic traffic being drawn to your site, and more people will revisit your website to view new content. Plus, it could also lead to possible partnerships with other companies as well.

3. Make it Mobile Friendly

Cellphones have become one of the most popularly used technical gadgets of all time. People spend more than two-thirds of their time online via cellphones rather than laptops or computers. 

Therefore, potential customers will visit your webpage through their mobile devices. Make sure that your website is optimized to be mobile-friendly. You can add in mobile phone detections, online 24/7 chats, and various other factors that make the mobile user experience much more efficient. 

Research has proven that half of the web traffic comes through mobile phones. So, if your website isn’t mobile friendly, you can lose a significant chunk of your sales. 

4. Immerse in Social Media 

Social media is a platform where people can share their experiences online and are aware of new brands and products globally. 

Since it is so popular, it only makes sense that you should integrate it into your business strategy to gain more revenue for your webpage. Having a strong social media presence is essential. You can do so by presenting your company and its products online through popular social media forums like Facebook, Instagram, etc. 

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Furthermore, you can also provide the direct link of your webpage on all these online platforms. This way, people from around the globe will have access to your website and can view your products. Thus, it will increase the amount of organic traffic being directed towards your webpage and increase the visibility and popularity of your website as well.

5. Add Contact Information 

Your products and services end up being good enough for people to purchase them. But now, how can they communicate with your company to let you know what they want? 

Providing contact details is vital. At the bottom of your webpage, feature multiple forms of contact: an email address, physical address, or cellphone/landline numbers. The more you provide them to contact you, the more potential customers will be willing to conduct business with you. 

Additionally, this also makes your homepage more credible so customers can trust you with their purchases. There are also times when customers face queries regarding your product so they can quickly contact you instead of leaving the homepage disappointed. 

Include chatbots to your webpage to enhance the customer experience. It allows you to interact with your customers directly. With every issue resolved, you improve your user experience with great efficiency.