5 Practical Tips to Write a Job Post on Social Media

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Social media is a big part of our daily lives. From current affairs to job openings, these platforms provide information that normally is either inaccessible or takes time to reach. Businesses worldwide are starting to see the benefits and the potential social media has for their growth. Free job posting sites without registration cut out advertisement costs, which a company would typically pay to advertise. This gives the company a chance to be a little more experimental with its practices and use newer platforms to attract potential employees. However, writing a job post for social media can only be useful if some of the following tips are used:

Choose a Social Media Platform

Although jobs can be posted on any of the social media sites, LinkedIn and Facebook are the preferred choices. LinkedIn is a professional platform that can help engage the right type of candidates, while Facebook’s reach is far and wide. Know your audience and select a social media site that best describes your company. Job posting on the right site will increase the company’s chances of finding the right candidates for the job.

Keep it Simple

Keep the job posts simple and to the point. Unnecessary and confusing information will be ignored by almost everyone. Long and confusing posts are never liked and don’t have the desired effect. Although people spend a lot of time scrolling social media, the actual time given to content is negligible.  Write posts that keep the job description and requirements simple but concise. 

Necessary Information

Always write posts that contain all the necessary information about the company and the job. A hopeful candidate might be put off if the post contains unwanted information. Include proper job description, qualification and experience required, benefits and salary information, holidays, and working days. In short, add anything that might attract the candidate to your company.

Catchy Posts

Social media posting is a separate field in itself; not everyone can write an attractive post that is liked and well received. One of the most simple and effective ways for your job posts to get some attention is by making them catchy. Use words and phrases that might make your post a bit unique, learn new posting styles as social media trends change overnight. A well-written post might not be as effective as a catchy and fun one can be.

Advertise your Company

When writing a job post, be sure to advertise your company. It can be anything from the working environment to the vision of the company. Writing about the workplace can immediately generate some interest in your company. Similarly, don’t be afraid to mention past successes as it will increase the candidate’s confidence and trust in the company. So while posting, write something positive about the company as well.

Conclusion

Social media is the greatest invention of the 21st century helping everyone from farmers to businessmen. The fact that social media has helped small businesses cut their cost and run more effectively is undeniable. Social media is rapidly changing how we used to do business and hunt for jobs.