5 Powerful Marketing Strategies That You Should Steal

We are all consuming hundreds of marketing messages every single day, so what makes yours memorable? In such a competitive marketplace, knowing how to reach your ideal target audience is paramount, getting your name in front of those who matter so you can focus your efforts in the right area. To help you find a starting point to up your marketing game, we’ve pulled together five of our top marketing tips which can be applied across all industries.

#1. Put your name on it

Every aspect of your business contributes to your overall brand image, so make it count. It is easy to overlook the smaller details that may not seem important, but anything that is seen by a wider audience is a great opportunity to get your name out there and build up a reputation. For example, taking your printed mailing bags one step further with your logo, brand name and brand colours not only creates a professional feel for customers receiving their order, but your parcels will stand out as they make the journey across the country.

#2. Show your expertise

Whether your content is read by your existing customer base or new prospects who find your website through search engine results, this is your chance to show everyone how much you know. Writing blog posts which address commonly asked questions, talk about the latest industry news or offer informative insights on how to use your product range is not only creating quality content, but is enticing people to return, reminding them of your brand. By portraying yourself as the industry leader, you’re not only impressing your existing audience, but it is great for SEO and can help increase your reach.

#3. Do your bit

Show the human side behind your business and connect with likeminded individuals. Contributing to local, nationwide and global causes is not only standing for a great cause, but it can build up trust among your consumers. Whether you partner with a charity and donate a percentage of your profits to their work, undertake employee projects within the local community or run fundraising campaigns toward current world events, use your platform for the greater good and encourage your audience to get involved too.

#4. Choose ambassadors wisely

In today’s day and age, word of mouth means a lot. Depending on the nature of your business, choose to partner with those who share a similar target audience and can bring value to your business, growing your consumer base with likeminded people. For younger target audiences, social media ambassadors who are respected amongst the younger generation can work great, or for more corporate businesses, partnering with other businesses who can bring value to the consumer.

#5. Everyone loves a freebie

Offering freebies doesn’t have to come at an unrealistic expense to you but is a great way to grab the interest of your audience and reach a new consumer base. For e-commerce businesses, offering a free item on orders over a certain amount or running social media giveaways are great ways to encourage people to make an order. If you offer a service, a freebie could include a free consultation or special offer package which may be an incentive for clients to upgrade to a better service.