5 Honest Reasons You Need Magento for Your Ecommerce Store

When it comes to launching an ecommerce platform, many get confused about which platform to choose. There are many top rated ecommerce platforms already available in the market and choosing one that fits their needs is hard to assess.

But I personally think that choosing an ecommerce platform is not a decision that you should make in a day. In fact, your ecommerce platform alone is the foundation of your ecommerce business. Choose a wrong platform, and it will take you ages to switch. Especially once you have all the inventory uploaded to the store. Just think about all the money you have spent in setting it, that’s why it is better to make a decision from the start.

The reason of writing this blog is not only to provide information about how a Magento ecommerce platform can help you suffice these needs. But also, to make you aware of the best Magento hosting platform you should choose.

A little About Magento

• Magento is the third biggest ecommerce platform in the market
• Most Magento Hosting Providers are based on cloud
• More people search for Magento than WooCommerce online
• Developers in all first world countries prefer to develop websites with Magento
• Magento offers advanced search engine optimization features
• One page checkout with secure SSL socket
• Top companies like Nike, Ford, Samsung and Lenovo use Magento to power their online stores

In a survey of over one million websites, almost 14 percent of them are using Magento. It specifically helps those who want to host their own website and do not want to limit themselves to a hosted ecommerce platform like Shopify.

One reason for that is customization of the ecommerce store. The Magento ecommerce platform is fully customizable and it even features extensions that ecommerce store owners can integrate to their store with one-click install. 

Why Choose Magento as Your Ecommerce Platform?

With that said, here some of the top reasons Magento is considered one of the best ecommerce platforms for business.

1. Free and open source

It is completely open source. This means you can easily find a lot of free resources in the shape of codes, scripts, free themes, and extensions that you can use to optimize your Magento ecommerce store for the best returns.

Magento platform also offers a community version and an enterprise version. The community version is completely free to use and packs almost all the features that one will need to establish an ecommerce business.

But the features don’t just end there. In fact, beginner ecommerce store owners can customize the Magento store further by creating modules that will help them enhance the functionality of their stores, or by getting a developer to customize their website for them.

Apart from that, they can also get answers to troubling questions from forums, question and answer websites, and Magento related blogs – which are in thousands on the web. 

2. Fully Customizable

Unlike most hosted ecommerce platforms that are limited in customization, stores made on Magento platform can be customized completely. You can even add custom extensions to your ecommerce store to deal with specific operations. Moreover, with these customized themes you can make your store stand out from the rest in the market. In short, you have an edge with customizable platforms because you have complete liberty to change the design, layout, and even functionality of the store. You can hire for best Magento eCommerce website development services.

3. Advanced SEO Optimization

SEO is the key to getting more eyeballs to your store. It is not only important but a crucial part of the whole marketing process. If your ecommerce store is not properly optimized i.e. if the on-page SEO is not property set up, your store won’t show up in the google searches.

Though, there are many Magento extensions available, the platform also offers built-in advanced SEO optimization features for store managers. These include meta tags, search friendly URL structure, home page meta tags, prefix and suffixes for title tags, image optimization options, canonical tags, bread crumbs and category paths in URLs, to name a few.

These all are available for optimization within the store. This means you won’t have to add a new Magento extension just to optimize your store for SEO purpose. Currently, Magento is the only popular ecommerce platform that offers this many SEO optimization options to its users.

4. Developer Friendly

Magento is considered one of the most developer friendly ecommerce platforms in the market. This is because each part of the Magento platform can be configured and developed as per the user’s intention. It has a basic interface that is topped with templates, themes, extensions, modules, shopping carts, and Magento applications. The good thing is that a good developer can develop all of these without limitations.

Another reason ecommerce store owners prefer Magento is because they can use the store’s REST API to connect with other extensions available on the web. This can lead to many new projects that these users can made. The use of API for other ecommerce platforms isn’t as easy with this one.

5. Wide Range of Extensions

One of the most important things you need for your ecommerce store is extensions. The more quality extensions you have available, the better you can manage your ecommerce store. And, that is where Magento fills the void. Though most of its extensions are paid, but they are highly relevant and save a lot of time of the users. Instead of building Magento modules from scratch, store owners can get a wide range of Magento extensions from the marketplace.

Final Word

These are some of the top reasons you should prefer Magento as your ecommerce platform. In the end, it is up to you to decide if Magento will be a great fit for your business or if you need another platform.

Have we missed some information in this article? Let us know in the comments below.