5 Essential Tips to Make Users Trust Your Website
This post was last updated on May 12th, 2020
Everyone uses the Internet these days doing everything and anything. And having an online presence is definitely a plus factor in the eyes of the consumers. And the best part is that it is easy to create a website. If you have a business then be sure to start a website that users can trust. More than the aesthetic factors, you should make sure that your website contains not only your products or services that you are offering but instead it should have necessary information and pages that your consumers will surely look for.
In this post, we will discuss some important factors of a successful and trusted website that you must incorporate on your own.
1. A good domain name
your domain name says a lot about your website and your actual business. This serves as your brand and some people judge based on your domain name and if it sounds credible and trustworthy. Thus, you should make sure to choose a domain name that is easy to remember and has a good sound. Something that users will immediately associate your product with.
2. SSL certificate
SSL certificate, when installed on a web server, activates a padlock and the https protocol that you usually see in the address bar. It allows secure connections from a web server to a browser. Having SSL certificate builds consumers trust on your website since they know that the connection is secure. This is very important especially if users are entering credit card information and billing details. Many eCommerce business use multi domain wildcard SSL certificate to secure their multiple websites and sub domains in a single website security solution. SSL is a must for e-commerce sites where online transactions are made.
3. Contact Us page
another essential page to have on your site is the Contact Us page. This should include company’s contact details such as office address, phone number, email address and also mobile number. People will surely like to know how they can contact you whether to send enquiries or to send their comments or complaints. Also, you should make sure to respond as soon as possible so they know that you are real.
4. Reliable payment gateways
in case you are selling products or services on your actual site then you must ensure that your website has reliable payment gateways. Some of the most trusted third party payment solutions include PayPal, Skrill and Neteller.
5. Social media links
lastly, you should provide links to your official social media accounts like Facebook, Twitter, Instagram and YouTube. Not only you will get more followers and subscribers but having these links will also make your consumers trust you more. It would be great to have active social media accounts so your consumers can see what you are up to. Always give updates about your products or services or if you have any on-going promos.
Gaining trust of online users is very important for the success of your business. Follow the tips that we discussed here to help you gain that most coveted trust. Once your site have decent amount of traffic and loyal customers, you will surely see boost in sales.
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