Email Marketing Done Right: Avoid Getting Caught in These 5 Common Spam Filter Triggers

Sometimes, no matter how carefully you word your emails, they can get caught in the spam filter guaranteeing no one will see your message.

Creating the correct context, along with the proper amount of images, can have you avoiding getting caught in the spam filter. Check out SharpSpring.com/infusionsoft-pricing-and-reviews for help in getting your emails noticed for all the right reasons.

Below are the 5 most common mistakes made when trying not to get caught in the spam filter.

1. Sending Too Many Images

Most emails contain too many images to text and this ratio will trigger the spam filter. Unfortunately, spam filters cannot read images and spammers know this.

That is why many times spammers will send one enormous image, and the spam filters know what is going on, so they, in turn, send all emails they can’t read to the spam folder.

For every 500 words, a small, relevant image is enough to gain the reader’s attention but avoid the spam filters.

The same can be said about attachments. If you are emailing a new person and they are not expecting an attachment, you may end up in the spam folder without even trying. Don’t send attachments until you have established a solid connection with a customer.

2. Using “Spammy” Words

There is a long list of words associated with spam and it is best to avoid them at all costs. No one knows the exact list or the corresponding points these words are assigned, but there are several good guesses here of words to avoid.

•  Viagra
•  Great Offer
•  Oprah
•  Please Read
•  Act Now
•  Extra Inches
•  100% Free
•  FREE
•  Serious Cash
•  Stop Further Distribution (as in, no more emails or unsubscribe)
•  You Registered with a Partner

Even if your intentions are good and you are not a spammer, these words and phrases, along with many others, can and will get your email kicked to the spam folder.

3. Using all CAPS

No one uses all CAPS unless they are mad. Using all CAPS will send your email into the spam folder faster than the entire list of spam words would.

Save the all CAPS for Facebook, fights with your friends, or better yet, never use all CAPS and avoid the anger and spam folders altogether.

4. Too Many Exclamation Points

Similar to all CAPS, too many exclamations are simply food for spam filters.

Even if you have the most exciting news, keep the exclamation points to a minimum. More people will be able to read your message because you have avoided the spam filter.

5. Too Aggressive and Unsolicited

Once you are marked as spam, you are blocked from contacting that person again. To avoid being labeled as spam, personalize your emails.

A personal email may be hard to come up with when “cold calling” new prospects with an email blast, but it is worth the extra effort to stay out of the spam folder for life with a potential new customer.

By the same token, don’t be overly eager when someone replies to your email. Everyone respects persistence but, you need to allow the prospect time to breathe.