4 Ways to Choose a Mascot

There are so many things that go into choosing a mascot. No matter if a business is looking for a mascot for the sake of marketing, or a school is looking for a fun and friendly mascot for their sports team, there are so many purposes for a mascot that it can make the process of choosing a mascot more than confusing for some people. When a person is looking at mascots, thinking about what to choose, there are several ways that this person can go about designing the mascot. In fact, choosing a mascot can even become an easy task when a person knows exactly what to think about when designing the mascot.

1. Consider What the Mascot Represents

Of course, the type of mascot being chosen will always depend on what is being represented by the mascot. A mascot for sports is going to look vastly different than a marketing mascot. If a business is planning to choose a mascot, that business should think about the services being offered and how they can be connected to a memorable mascot. For instance, services relating to knowledge, and having professionals handle a task for a client because the task can be difficult provides the perfect opportunity for a knowledge-based mascot. This could be a pile of books with eyes and a mouth, or animals that are commonly associated with knowledge, such as foxes and owls.

2. Consider the Colours of the Company

This can be applied both for sports mascots and marketing mascots. Almost every company or school is going to have main colours that represent the company. These could be colours from the company’s logo, or even just the school colours. Knowing the colours of the company or business is key to knowing the colours that are going to be used for the mascot. In fact, knowing the colours of the mascot can even play an important role in choosing the mascot itself. For instance, golden and black can be used for a leopard-themed mascot.

3. Consider Something Easily Recognizable

As much fun as it might be to choose a mascot of an obscure and adorable animal, it can make it hard to market the company or sports team. Choosing something that everyone knows and recognizes is the easiest way to choose a mascot. This also helps with merchandising the mascot, if this is a route that a business wants to take. A mascot that everyone can recognize is one that can easily be spread by customers and viewers, meaning that the influence of the mascot is more widely spread. This is actually one of the many reasons why most mascots are well-known animals, even though just about every sports team has an animal as a mascot.

4. Consider Making a Connection to the Customers

A mascot that customers can connect with is going to be a mascot that is widely loved. A mascot that is widely loved is one that has served its purpose as a mascot and can be deemed a successful mascot. This means that a business or sports team shouldn’t go for something that is highly personal or a logo of the company itself. Highly personal mascots can be difficult for outside customers or viewers to connect to, reducing the effectiveness of the mascot itself. Having a logo as a mascot might seem to be a simple solution, but in reality, it can come across as tacky and unrelatable to customers. Remember to use a reputable mascot costumes company like Hogtown Mascots.