4 Tips To Help Your Instagram Content Reach New Heights

As a brand, having lackluster Instagram content can be a drag of a reality. A vicious cycle between discouragement of no one like what you’ve already done and anxiety over no one like what you might do is a trap a lot of people fall into, making much of what they do a crapshoot. However, that’s why we’re here to tell you not only how to get out of that rut, but start thriving with your content into a steady stream of engagement. Here’s how:

1. Assess How Consistent Your Content Has Been

Your content can’t reach new heights if you’re not producing enough of it. While this doesn’t necessarily mean you need to bombard people’s feed with random posts and surveys, there’s a time and place for your brand to grow an influential voice and perspective. People appreciate who you are and what you do simply by giving you a shot with a follow, which makes their biggest expectation from their boiling down to one thing: consistency; in fact, consistent presentation of a brand increases revenues by 23 percent. Regardless of if you’re selling a product, service, or even yourself, generating that type of traffic starts with giving people a steady stream of content to enjoy, which means making content that you, yourself would enjoy.

While we’d all love to have multi-cameras and production teams for our Instagram content, a lot of the best in the business are able to accomplish quite a bit with a smartphone and some editing software. The trick isn’t necessarily to produce things that are top-tier in terms of production quality, but rather fit with the medium they’re being delivered to, as well as deliver a story that engages, educates, or entertains your audience. Whether it’s in the moment or as a part of something you want to produce in the future, hitting at least one or two of those three E’s will help quite a bit in deciphering if a piece is worth making. As content production should be something you look forward to, enrich yourself as making this a challenge or fun activity to embrace day-in and day-out.

2. Learn Where Your Audience Is

Another important aspect of having your obtain more reach is learning where your audience is as well as how you can approach them. Although it’s natural to simply assume your peers are going to the be ones who will buy your product or service, that might not even fit the entire picture. As noted by Sprout Social, a staggering 80 percent of Instagram accounts follow a business, which when you consider the number of subpockets of niche audience members that could exist, there’s a fair amount of untapped financial potential you might be missing. However, finding that requires a little bit of thinking outside the box.

When looking at the audience of your brand, ask yourself how you would describe them as a demographic. Next, take a look at those similarities and examine what markets they’ve tapped into. For example, if you have a streetwear company in America that’s started to pick up steam but know another streetwear brand of similar stature is selling more in North Korea, then looking into paying for Instagram ads in North Korea might be a wise move. Furthermore, investing in building relationships with influencers that would share an audience with you might be a wise move, as long as there’s a mutually beneficial outcome. Although audience discovery often feels natural, the biggest takeaway is to simply increase your verticals with it, borrowing from what makes it organic to bring it to a new group that’d also appreciate your brand.

3. See How You Can Capture A Conversation

One of the biggest objectives of social media is aiming to not only be engaging in conversation but being the one who takes the lead on it. The average Instagram engagement rate is 4.7 percent, which is the primary reason it’s the most popular platform. There’s not only a massive audience, but they’re also actively liking and commenting on content. Being the center of that conversation, however, isn’t as simple as making a post with a question or comment. It requires selflessness in starting a conversation others can relate to.

A good place to start with capturing a conversation is first deciding what type of topic you feel your brand could capture. For example, a local grocery store talking about food waste makes sense versus them talking about email marketing does not (unless they’re masters at it). After you’ve decided on your topic, try to find a common thread where this conversation can exist. Using a hashtag generator could help you find ways to connect. The goal is not for your brand to be the loudest voice in the room, but the most influential.

4. Capture Instagram Leads From Other Sources

Finally, if you’re not finding exactly what you need from Instagram, then it’s never a bad idea to consider creating a call-to-action from your other marketing verticals. There are plenty of other marketing tools that aren’t social media, including email marketing and guerilla campaigns. For example, the iPhone is the most popular mobile device to open a subscription email for the first time, so putting a call-to-action at the top of your marketing emails can start generating more followers. Take a look at the different pipelines you could build from what you’re currently marketing, as having all your content work in tandem means a steady stream of firing on all cylinders.

What are some strategies you’ve utilized in making your Instagram content reach more of an audience? Comment with your insights below!