4 Tips to Facebook Advertising for Real Estate

As a realtor, you need to reach potential buyers through the most effective means of advertising possible without spending too much money. To do so, you need an advertising platform that has ample traffic and is cost effective. Thankfully, Facebook the top social media site has a variety of affordable advertising features and a massive global audience of over 1.52 billion daily users. As a real estate agent, this site exposes you to many opportunities to reach your target clients through property ads. However, there is a need to be strategic when creating a Facebook advert that sells relative to your proposed budget. Here are four practical tips that will ensure you capture property buyers on Facebook:

1) Narrow Your Target to the Right Audience

Different homes appeal to people depending on location, demographics- household composition and size, and even financial capability. You ought to create a campaign that appeals to your target buyers through detailed targeting. Facebook advertising helps your case since you can configure the advert by location, age, and income. Location targeting enables your Ad only to reach Facebook users in your sales region. This feature targets people who are most likely to have an interest. Also, you can customize your campaign with the financial feature to target buyers who can afford to buy or rent the property. You can click here for more information about Facebook advertising and the different types of ads one can implement.

2) Create Ads That Attract and Connects With Clients

Some customers never know what they need until they see it. Your advert should capture the attention of most viewers who want to purchase the property. Since real estate is visual, using videos or photos to showcase the property gets you more interested property hunters. Your visual content needs to be of high quality to appeal to potential buyers. To get quality photos or videos you should invest in a professional photographer. The ad should also connect with the emotions and interest of potential buyers. Use creative but simple to read captions on the advert.

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3) Take Advantage of Peak Times

Real estate just like most enterprises has high and low seasons. As a real estate agent, you know the high sales season for properties in your location. Most realtors forget to continue posting Ads on Facebook during this time since they are busy with other potential buyers. To grow and succeed in real estate, you need to reach out to all possible prospective homebuyers. Therefore, to improve your chances of selling during peak season, you should still market available properties on Facebook.

4) Use Reviews and Testimonials

It is easy to praise your services and the quality of homes you sale but to earn your clients trust, the praise should come from former clients. Using a former client’s testimonial on your Facebook advert is a compelling social proof that builds confidence in your work. After a sale, it is crucial to ask for page reviews from the clients who bought a property from you. Ratings also help better you as a realtor since any right or wrong action reflects on your Facebook page.