4 Reasons You Need Custom Business Envelopes

As your business starts to grow, you will inevitably find yourself pondering whether or not custom business envelopes are actually necessary for a business.

After all, they’re more expensive than the blank envelopes you can direct order from a manufacturer and they take a bit of effort to design and print.  Do they really offer that much more utility than a regular envelope?

Absolutely.

Custom envelopes are not just something businesses have made to reward themselves so they can say they’ve “made it”. They serve very real functions for mailing campaigns and day-to-day correspondences as well.

Here are just four reasons why custom business envelopes should be a priority for a business of any size.

1.) They make your message stand out

If you’re like most Americans, chances are you receive a ton of junk mail every week. Taking the effort to design and brand your envelopes correctly will help you make a statement – even before the envelopes are opened. A custom business envelope, when executed correctly, will help drive home the idea that the message contained inside is important and shouldn’t be ignored – or thrown away.

2.) You can match them to your brand

Uniform branding is an incredibly important part of how an organization should be run. It helps the whole enterprise become a single, unified entity and prevents misunderstandings with regards to who else is associated with whom. As far as branding goes, a standardized envelope for use across the entire organization is just one small but crucial step in the right direction.

3.) They’re what people expect from a professional brand

Simply put, no one will take your brand seriously if you use generic envelopes. That’s simply how things are. People will judge your message and your company for these small things, and the lack of a decent business envelope is just one of them.

It would be great to live in a world where companies can be judged for the quality of their work rather by how they look. Unfortunately, our world isn’t so simple. As human beings, we have all sorts of illogical expectations and it’s the job of every organization to understand these and work with them.

4.) They’re more likely to be opened

At the end of it all, it really comes down to this Custom business envelopes, when designed correctly, are far more likely to be opened. The whole point of sending something in the mail is ensuring that it will be read or otherwise appreciated by the recipient.

Sending things through the mail is cheap, especially if you use USPS rates for bulk mail. However, it gets pretty expensive if you’re sending out mail to thousands of homes, and not every business can afford to do this sort of mail drive regularly. Using a custom business envelope to maximize the chances that your message will be opened and read is just a no-brainer.

Custom envelopes are an incredibly any business’s branding and daily correspondences. They help set and meet expectations and allow customers to understand the importance of a message even before they’re opened. They’re definitely so much more than just something nice to have around.