4 Link Building Strategies (That anyone can use)

Hey, are you looking for the best link building strategies that you can use to build high-quality backlinks for your website? If yes, then you are on the right article.

Link building is considered as the hardest thing in SEO because you need to put lots of effort in acquiring high-quality backlinks for your website. 

Link building is important and plays a major role in how Google ranks web pages. Web pages with a strong backlink profile rank high on Google SERP’s compared to the webpages that have a weak profile or no backlinks at all.

So, if you want to get success in SEO then you should invest your time and resources to build links for your website. You could also hire a good link building agency like Morningtrain to build high-quality backlinks for your website if you still feel like link building is not something you want to do on a regular basis after you have read this article.    

In this blog I will share 4 link building strategies that anyone can use to build quality backlinks for their websites. So, let’s start.

Strategy #1: Guest Blogging

Guest blogging is one of the oldest and most effective link building strategies. To use this strategy, you have to first find the websites that are related to your niche, then you have to create content for their websites. Then they publish your content and your website gets a backlink. 

Super easy, right?

To find guest blogging opportunities you can use some google search operators such as.

• “your topic” + “write for us”
• Topic + intitle:“write for us”

Let say if your website or business is related to the Travel industry then you can use these search operators like “Travel” + “write for us” or Travel + intitle: “write for us” 

To find websites for that you can write content to publish a guest post.

Strategy #2: Broken Link building

Broken link building is one of the coolest link building strategies. To build backlinks using this strategy you have to first find the relevant websites that have broken external links.

To find these types of pages on various websites you can use free broken link checker tools like broken link checker and chrome extensions like SEO minion.

When you find a broken link then you have to create content that explains the same thing or you have to create something similar, then you need to contact the website owner to replace the dead or broken link with your working link.

Pro tip: You can use the Wayback machine to get the idea about how that web page used to look like to create your content.

Strategy #3 Community site link building 

If you want to keep your backlink profile natural, then you need to focus on both Do-follow and No-follow links.

You can acquire no-follow links from different sources such as forums, Quora, different question-answer websites, etc. These are some of the websites where you can build no-follow links for your website.

If you provide different valuable answers to people on websites like Quora then it will get your content in front of more relevant peoples. This process can increase your website traffic by driving more relevant visitors to your web pages. 

Strategy #4 Check competitors Backlinks

If your competitors are ranking for highly relevant business search quarries, then it means that they are doing their SEO tasks very efficiently. So to get the idea about the strategies they are applying to attract high-quality links to their websites, you can spy on your competitor’s backlink profile, and follow the footsteps of your competitor to initially start your link building Campaigns.

To do that you need to first identify your competitors, you can do that by putting the most relevant search quarry or keyword related to your business. Then check the Google SERP, the companies or websites which are ranking on the top 3 or 5 positions are your competitors. Now to analyze their backlink profile you can use various backlink checkers tools like Ahrefs and Ubersuggest. Then you can get the list of websites that are linking to your competitors then you can contact that website owner and pitch your guest post to build high-quality backlinks for your website.

So that all from this blog I hope you enjoyed the 4 Link building strategies that anyone can use to build backlinks for their websites. If you like these strategies, then please share it with your friends.