3 Ways to a Use Virtual Phone Number to Improve Your Marketing Campaigns

Gone are the days of traditional marketing when handing out brochures and free pens are proven techniques. In today’s fast-paced business landscape, marketers must be up on their toes in getting the word out about their business.

One of the modern and creative ways of implementing a marketing campaign is with the use of a Virtual Phone Number. A VP Number is a telecom method that is not connected to a specific phone line. 

It can be tied to and transferred among a host of different phones. These numbers operate from the cloud, enabling you to receive calls and texts from your smartphone.

Surprisingly, even during this era of clicking, typing, and swiping on smartphones, people still have the desire to talk to a person when deciding to buy a product. 

The “click-to-call service” is still a vital milestone for a buyer’s journey. According to a Google study of mobile users, 70% of mobile browsers have made a call by pressing the call button on the company’s website.  

Here are some ways to creatively integrate your Virtual Phone Number in your marketing campaign:

1. The use of Vanity Phone Numbers

Vanity numbers allow you to tie in a particular product to a working number. You can work around a set of numbers and words that provide information to your prospective buyers. 

At the same time, a vanity number catches your prospective customer’s attention. You can add elements to help develop strong branding. One of the most popular vanity numbers, 1-800-FLOWERS, has a straightforward and yet memorable way of getting a business’s message across.

2. Implement a useful A/B Testing

A/B Testing refers to a method of comparing two versions of a campaign method to determine which is more appealing to the public. You can design and distribute two versions of a flyer with a different phone number on each. Then wait for a response by monitoring the number of calls a number receives.

3. It allows the monitoring of specific campaigns

If you’re planning to launch new markets, you can assign a VPN for a particular campaign. You could then keep track of the metrics of inbound calls that are generated through each marketing campaign. 

When your brand is looking for ways of effectively conveying a message, this feedback is valuable. A good example is when deciding to purchase an ad space for your poster at a bus stop. 

You assign a specific number for that campaign to monitor how active the actual sign and the locations are. Data will help save your company from expenses by allowing you to test the waters before investing in a more prominent marketing platform.

The art of making a call is still very much alive in business. It may have evolved and adapted to the digital lifestyle, but it is here to stay. A virtual phone number is an economical and efficient tool for effective marketing campaigns. It saves you time and money on marketing, which can be used for other operational needs. 

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