11 Clever Ways to Use Video in E-Commerce Marketing

We are living in a digital world. Everything that you could think of is sold on an e-Commerce platform. Traditionally the competition was limited. However, now the competition is intense, and you simply cannot do with traditional methods to sustain. You have to adapt competitive market strategies to make your foothold strong. And content is the way to strengthen your place permanently in the market. 

Speaking of content, can we afford to miss the video form of content? Any content other than video means settling for less. Video content has proven to pay well repeatedly and convert itself phenomenally time and again. You can use Online Video Editor tools to make your video editing easy.

If you are in an e-Commerce business, we have these 11 ways to use video in your marketing strategy smartly. 

1. Show the product. 

Videos should be used to display your products from every angle. There might be hundreds of sellers selling the same product as you. Even if you are the only one selling your product, you need to show the value of your product to the viewers. A well-edited video edited using a video maker can show the ins and outs of your products. It offers an immersive experience of the product feel to the viewers. 

It has been proven through research studies that video empowers users to make quick and confident decisions. This is especially true for high-value purchases where getting the closest insights into products is essential. Video content gives you an edge in reliability and competitiveness. 

2. Share the knowledge. 

Use video content to share the knowledge of your product. For example, if you are dealing with some complex technical products, create a video simplifying the technical concepts and procedures. Simplify the contents of your product for the viewers and offer them ease of decision-making. Also, share as much knowledge as you can that enables users to make informed decisions. 

3. Tell them how to use it. 

Create a video showing users how to use your product. This is especially important if your product is of high value and has complex usage. For example, a DIY Furniture kit provider can make a video showing how to build the furniture with the given kit. 

The instructions of use on your packaging wouldn’t make much impact. In fact, a video of someone showing the proper use of a product can do wonders. When the users are well informed, it will lead to quick conversions. 

It’s easy to create such videos in minutes using a professional video maker. 

4. Be interactive. 

Create interactive video content for the users. It’s the experience that you create that would convert the users. Be interactive with your product approach and allow the users to engage. This concept is still new but highly rewarding. When users find ways to engage with your video, they will stay focused. 

5. Make it fun. 

Don’t be boring with your concepts. Be creative and find ways to engage users in fun content. For a clothing brand, you can show different ways to style a garment or how one garment can be worn by everyone regardless of their gender. If you are someone dealing in electric mixers, for instance, create videos that are fun to watch but not centralized around your product. For example, you can show how cooking with your mixer can create a fun vibe in the kitchen. 

6. Show them the result. 

This is especially true for products that take time to show results and are quite controversial. Video content is useful to show the users the impact of your product. For example, if yours is a hair fall control brand, show how consistent use over a few months results in hair growth. 

You can use client testimonial videos over here. 

7. Tell them an influencer story. 

Collaborate with influencers to make your product reach. When an influencer talks about your product, the viability and reliability increases by multifold. Use the videos created by influencers on your social media platforms, websites, and YouTube channels to help users make informed decisions. Even homegrown brands have gained considerable market share by using influencer marketing for their products. However, the video form of content is more important than pictures or texts here. 

8. Show your values. 

Use the videos to show the values of your brand. Put forth a message from the CEO that shows that your product is much more than physical material. People want to feel attached to their purchases. The best way to do so is by conveying the values of your brand through a video. 

9. Show competitive edge. 

Use your competitive edge. Show how you are different from your competitors. The simple way is to create comparative videos that aren’t taking a toll on your competitors but give you an upper hand. Brands have time and again taken a dig at their competitors using videos but in a quirk and fun way. The classic examples would be Audi and Mercedes battle, McDonald’s and Burger King battle. Use these quirks for your product. 

10. Create leverage.

Leverage your product with emotions. Use compelling emotions to attract the users. Your endorsements don’t need to focus only on the product. Create a story out of it and engage the users in it. Use your video content to create content that gets remembered. 

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11. Show the cause. 

If you are more than just a product brand, show that. Tell your viewers how you are contributing to a cause. Moreover, tell them how their purchase would amplify the cause. For example, users get attracted to products that contribute to sustainability and global causes. People tend to act positively when they understand the impact of their purchase. 

The end results depend on the quality of your video content. Ensure the optimum quality of video content by editing it to a good mark. Video makers and video editors available in the market allow you to craft professional videos in minutes if you learn the tools. 

In a nutshell, use video marketing content as a tool to differentiate and upscale your product in the e-Commerce market. Once you taste the benefits of video marketing, you will continue using it to avail large-scale advantages.