10 Ideal Email Marketing Services for Small Business

Doesn’t matter if it’s a big brand or a startup or a small business, email marketing is one of the strategies to reach out to customers.

Email marketing is a productive, easy to direct and fully controllable marketing tool; it also helps in creating a direct contact with the customers. We have been running lots of mail campaign for our Nodejs development company. The following stats depicts that for small businesses, 32% is the Email marketing contribution.

Does your marketing strategy include Email Marketing? Are you struggling with choosing the perfect email marketing services for your company?

To solve this problem for small businesses, we have created a list of the best 10 email marketing services to help you achieve success in your email marketing campaigns and grow your business.

1. Constant Contact

Constant Contact is a strong-growing and evolving email marketing service across the globe. It is very handy to use and a friendly platform for beginners. Here are some of its prime features:

• Dozens of responsive and adaptable mobile-friendly templates.
• Edit emails by dragging-and-dropping.
• Social media management and marketing utilities.
• Email scheduling (even) from a mobile app.
• Storage space of 1 GB.
• Free and live support.

They provide online training and live seminars for small businesses to understand the platform and start using it. The disadvantage or the minus point of Constant Contact is that they don’t offer blends for WordPress plugins. The first 60 days is a free trial period post which the cost is very low – $20 per month.

2. MailGet Bolt

This is one of the best email marketing tool for promoting services and/or products. It offers a variety of services and utilities to the customers.

• Tracking sent emails and easy email creation.
• Segmenting contacts and list management.
• Supports integration with various third-party apps, sites etc.
• It also provides automated email sending process.

It provides a 30-days free trial and the subscription ranges from $42 per month to $369 per month. The con is that initially, for newly registered customers, they can’t send more than 2000 emails. Hence, if you are planning to use this platform, you will need to plan your email campaigns thoughtfully.

3. MailChimp

In starting and an initial phase, to sideline the initial cost, MailChimp is a fair choice. It is a web-based email marketing platform with both free and paid versions. The free version offers:

• 12,000 email sending facility per month.
• List creation of 2,000 subscribers.
• Access to the normal features.

While the paid version provides facility to:

• Import contacts from previous existing lists.
• Email ‘preview’ to check (about) how the actual email will look.
• ‘time wrap’ to make emails arrive at the same time irrespective of different time zones.
• Integration with other CRM apps etc.

Their paid plans vary from $20 per month to $199 per month. The prices are quite costly for complex business models and they also lack customer support.

4. AWeber

AWeber is an automated email marketing platform, which is agreeably priced. It offers:

• Mobile-responsive email templates.
• Newsletter templates.
• Best campaign management which is focused on lead generation.
• Email automation facility.
• Email editing using drag-and-drop.
• Reporting and tracking.

AWeber doesn’t have the facility of A/B testing. It offers a 30-day free trial while their paid subscription ranges from $19 per month to $149 per month. Once subscribed, you can get access to their library of 6000+ stock photographs.

5. Drip

Drip is a strong Email marketing platform for marketers in industry verticals like eCommerce. It is also a preferred and smart platform for email marketing beginners and offers a wide array of tools. They provide:

• Integration with well-known website creators like WordPress, WooCommerce etc.
• This platform helps in easily adding the sign-up forms.
• Utility for generating leads for your website.
• Advanced automation tool.
• Email segmentation and lot more cool features.

They provide a free trial for 100 subscribers and the paid subscription start from $41 per month.

6. Active Campaign

Active Campaign merges email marketing and its automation with CRM and sales. It has all the utilities to create sharper email marketing campaigns. It provides:

• An attractive email template editor.
• Mobile-compatible sign-up forms.
• It also provides the facility of sending messages for follow up campaigns.
• Platform for marketing automation.
• The inclusion of CRM features.

The paid subscription starts from $9 per month and it may get high compared to other platforms. Because of the complex automation process, completing a simple task is a drag at times. But the price is worth the investment if your focus is on automation.

7. ConvertKit

For professional marketers and bloggers, ConvertKit is a persistent platform for email marketing. It is an astonishing platform and exceptionally easy to use. It provides some cool features like:

• Content upgrade feature for email signup forms.
• Auto-responders facility for sending drip emails.
• For mass email delivery, tagging and list segmentation.
• User-friendly dashboards for checking the statistics.
• Customizable and simple templates.

The support of ConvertKit is offered via email and they provide a good amount of learning material for training marketers. The only thing lacking is that there’s no facility for A/B testing. The subscription pricing starts from $29 per month and a 30-day refund flexibility.

8. GetResponse

GetResponse is a popular and very easy to use email marketing platform for beginners and small businesses. Here are some good features of the platform:

• The drag and drop builder for email.
• Segment contacts, campaigns, and specific content for specific customers.
• It also provides auto-responders, attractive landing pages etc.
• Integration with lead generation software like SalesForce, ZenDesk, Google Docs etc.
• 500+ newsletter and email templates.
• Effective content for business intellect.
• A/B testing.
• The platform claims 99% of email deliverability rate.

GetResponse provides support by the means of live chat, email, and phone. The disadvantage is that even with multiple email templates, the templates are slightly old-fashioned. They provide a 30-day free trial and the monthly subscription start from $15 per month.

9. InfusionSoft

InfusionSoft is an intricate email marketing platform and is one of the oldest platforms. The platform features are:

• Support for automation process.
• Best-suited for huge and complex business models.
• Utility to send trigger emails.
• Support for landing pages process.
• It can create its own logic depending on the subscriber’s action for the automated email campaign.
• All customer information like customer details, history etc. is stored in one place.
• Informative dashboard to review the campaign performance.
• Integration with top business apps.
• Excellent customer support.

The platform is complex thus making activities time consuming and cumbersome; only one email is per account is offered. The monthly subscription starts from $99 per month and ranges till $392 per month.

10. Pardot

Pardot is designed for small to medium businesses providing business email marketing solutions. It is an ideal platform for B2B business with cutting edge CRM features. Its features include:

• A/B testing, integration with lead generation software like SalesForce.
• Analytics data to track the campaign’s performance etc.
• Real-time activity updates are provided by Lead Deck.
• Utility to track the return of investment.

This tool doesn’t offer any trial and is relatively very costly. Another disadvantage is that not all advanced features are available to all subscribers. The subscription ranges from $1000 per month to $3000 per month.

Take Away

Eventually, your business needs, budget and how well a platform will suffice your needs is all that matters. After judging the prices and utilities you can choose the best-suited email marketing service.

For budgeted and economical businesses, MailChimp and AWeber are the best options but on the contrary, for large and complex businesses, InfusionSoft will prove to be the right choice.

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